guccihighwaters Drops Soul-Stirring New Single “the one”

LA-based artist/producer guccihighwaters is back today with haunting his new offering “the one” -- a bleeding-heart alternative R&B track elegizing a love fallen casualty to ambition.   

Warm synths and silky vocals drift over an airy groove on “the one,” swelling to a melodic chorus brimming with guccihighwaters’s masterful brand of melancholic vulnerability.  “This track is about sacrificing someone you love to chase a dream,” he reflects.  “When you make that choice you and that person can never go back to what it was even if you wish it could.” Listen below! 

“the one”: LISTEN 

Following the recent release of two self-produced singles ("shame” and “DON’T TALK ABOUT LOVE”), “the one” sees guccihighwaters at his very best behind the board, continuing to revitalize his notmorgan producer moniker as he leans into grand, expansive soundscapes and shimmering details.  “I wrote and produced this myself in my bedroom,” he notes, harkening back to his DIY Soundcloud roots.  “I worked on it for weeks trying to perfect it.” 

As an introverted senior in high school, guccihighwaters’s (real name Morgan Murphy) world started to expand as he started making beats in his bedroom and posting them on SoundCloud, inspired by artists like Bones and Yung Lean. Since his early years, his DIY drowned-out aesthetic and technical knowledge often saw him grouped in with the SoundCloud rap world he'd begun to orbit, which fostered connections with other producers interested in mixing similarly bold tracks and emotive melodies.   

However, his crystalline beats, use of classic piano, and angelic vocal tone soon forged him a place of his own within the crowded scene. An early release, “I Thought I Died Inside” (2017) went viral with over 27 million Spotify streams to date, solidifying his trademark use of vocal reverb and airy production. Following multiple EP’s and singles, he dropped his debut album ‘post death’ in 2017, sophomore album ‘jokes on you’ in 2021, and EP ‘heartbreak highway’ last year, following up with his triumphant return to Epitaph Records on his recent singles “in the dark,” “shame,” and “DON’T TALK ABOUT LOVE.”