I Set My Friends On Fire Release New Video For "It Comes Naturally"

TUESDAY JULY 19, 2011

Celebrated experimental rockers I Set My Friends On Fire have unleashed a captivating new video for the track “It Comes Naturally” from their latest album Astral Rejection released June 21st on Epitaph Records. The band, which consists of vocalist Matt Mehana, drummer/keyboardist, Chris Lent and longtime collaborator, Travis Richter— have crafted a metallic masterpiece with Astral Rejection, achieving a degree of sonic experimentation without ever losing the unique sound their growing number of fans have come to appreciate.



The Winnipeg Sun called the group “masters of mayhem” and described Astral Rejection as a “multi-headed monstrosity of monumental proportion. With metal shredding, post hardcore thrashing, synth-pop crooning and electronic knobtwiddling all slamming up against each other in a sonic cage match.”

The record’s second single “It Comes Naturally” is a cathartic slab of syncopated progressive metal interlaced with ultra modern pop choruses. The comedic science fiction-esque video for the song was shot on the streets of Los Angeles in partnership with friend, band co-founder and ex-member Nabil Moo.

“Matt and Chris approached me with a concept for a music video and asked me if I would be interested in shooting it,” Moo explains. “We wanted to pay homage to many of our favorite eighties movies, most notably ‘Bill and Ted's Excellent Adventure,’ while also keeping in line with the band's unique sense of humor. I'm very happy with how it turned out. I hope that fans of ISMFOF will enjoy the quirky and unusual nature of the video, as well as the band's trip through the wormhole.”

I Set My Friends On Fire are currently bringing their unique high energy live show to fans and new converts across the country on the Van’s Warped Tour.

I Set My Friends On Fire tour dates:

July 19 – Marcus Amphitheater – Milwaukee, WI
July 20 – Blossom Music Center – Cuyahoga Falls, OH
July 21 – Susquehanna Bank Center – Camden, NJ
July 22 – First Niagara Pavilion – Burgettstown, PA
July 23 –Nassau Veterans Memorial Coliseum – Uniondale, NY
July 24 – Monmouth Park Racetrack – Oceanport, NJ
July 26 – Merriweather Post Pavilion – Columbia, MD
July 27 – Verizon Wireless Amphitheatre – Virginia Beach, VA
July 28 - Verizon Wireless Amphitheatre – Charlotte, NC
July 29 – Central Florida Fairgrounds – Orlando, FL
July 30 – Cruzan Amphitheatre – West Palm Beach, FL
Aug. 1 – Lakewood Amphitheatre – Atlanta, GA
Aug. 2 – PNC Pavilion at Riverbend Music Center – Cincinnati, OH
Aug. 3 – Verizon Wireless Amphitheater – St. Louis – Maryland Heights, MO
Aug. 4 – WestFair Amphitheatre – Omaha, NE
Aug. 5 – Invesco Field at Mile High – Denver, CO
Aug. 6 – Utah State Fairgrounds – Salt Lake City, UT
Aug. 7 – Cricket Pavilion – Phoenix, AZ
Aug. 9 – Cricket Wireless Amphitheatre – Chula Vista, CA
Aug. 10 – Home Depot Center – Carson, CA
Aug. 11 – Sleep Train Amphitheatre – Marysville, CA
Aug. 12 – Idaho Center Amphitheatre – Nampa, ID
Aug. 13 – The Gorge Amphitheatre – George, WA
Ag. 14 – Washington County Fairgrounds – Hillsboro, OR